" Shirpur Campus Rocks again at national Event"
@@@ Mukesh Patel Technology Park Newsletter"
The students of the MBA Tech Telecom From NMIMS shirpur campus won Second prize in an event named "Product Launch” organized by the School Of Management,NIT Warangal. Our team name was AURUM. Our event had two stages in the first stage we had been given a product of which we had to make its executive summary in 45 minutes. There were more than 40 participating teams out of which 11 got selected for the second round.In the second round.
Product Launch ’12 is a spectacular event hosted by SoM in Technozion’12. Technozion’12 itself was an exhilarating experience. The campus was bustling with activities, full with students who arrived from across the country.
‘Product Launch’ is all about the successful debut of a product in the market. A good product launch is essential to grab the market niche.
Branding has become a vital part of marketing any product. The marketing strategies, a brand’s creation, its maintenance, its recognition, its value, the study is vast and extensive, yet inevitable.
Huge multitude of enthusiastic teams showed up to take part in Product Launch ’12. The event was held for 2 days, starting 28th of September this year.
The task:
A random product will be given to be launched to the participant teams.
Teams have to come up with the following Executive Summary in the given time limit of 45 minutes:
1. Name of the product
2. Logo for the product with reasoning
3. A punch line for the product
4. A Power Point presentation (Max 5 slides) Or a Flash video (Max 2 min)
5. An USP (unique selling proposition) for the product
6. An Email advertisement (brochure)
Teams came up with brilliant ideas that reflected in their Executive Summary.
Jury
Dr. M Ravinder Reddy, HOD, School of Management, NITW.
Prof. L Krishnanand, HOD, Department of Mechanical Engineering, NITW. (Former HOD of School of Management, NITW)
Dr. L Venkaiah, Assistant professor, Department of Mechanical Engineering, NITW.
Sri R Mohan, Associate professor, School of Management, NITW.
The Event Product Launch ’12 was a grand success! It was a perfect and a well organized competition. We received huge acclamation from the participant teams and our professors as well.
The participant teams were brilliant and creative. “We have learned to work in a team”, a participant said. “This event has made us discover the creative part of us”, “I love marketing!” said few others.
Students expressed sincere thanks and gratitude to
Prof. Shashikant Patil, Associate Professor and Head of Electronics and Telecommunication Engineering Department, Prof Amar Khalore, Prof Ravindra Bhat, Prof Sachin sonawane for unconditional support and guidance throughout.
All in all, It was a huge learning experience for us, managing this event.
Team members-
Divyani Sarjekar
Aayushi Punmiya
Poonam Mundhada
@@@ Mukesh Patel Technology Park Newsletter"
The students of the MBA Tech Telecom From NMIMS shirpur campus won Second prize in an event named "Product Launch” organized by the School Of Management,NIT Warangal. Our team name was AURUM. Our event had two stages in the first stage we had been given a product of which we had to make its executive summary in 45 minutes. There were more than 40 participating teams out of which 11 got selected for the second round.In the second round.
Product Launch ’12 is a spectacular event hosted by SoM in Technozion’12. Technozion’12 itself was an exhilarating experience. The campus was bustling with activities, full with students who arrived from across the country.
‘Product Launch’ is all about the successful debut of a product in the market. A good product launch is essential to grab the market niche.
Branding has become a vital part of marketing any product. The marketing strategies, a brand’s creation, its maintenance, its recognition, its value, the study is vast and extensive, yet inevitable.
Huge multitude of enthusiastic teams showed up to take part in Product Launch ’12. The event was held for 2 days, starting 28th of September this year.
The task:
A random product will be given to be launched to the participant teams.
Teams have to come up with the following Executive Summary in the given time limit of 45 minutes:
1. Name of the product
2. Logo for the product with reasoning
3. A punch line for the product
4. A Power Point presentation (Max 5 slides) Or a Flash video (Max 2 min)
5. An USP (unique selling proposition) for the product
6. An Email advertisement (brochure)
Teams came up with brilliant ideas that reflected in their Executive Summary.
Jury
Dr. M Ravinder Reddy, HOD, School of Management, NITW.
Prof. L Krishnanand, HOD, Department of Mechanical Engineering, NITW. (Former HOD of School of Management, NITW)
Dr. L Venkaiah, Assistant professor, Department of Mechanical Engineering, NITW.
Sri R Mohan, Associate professor, School of Management, NITW.
The Event Product Launch ’12 was a grand success! It was a perfect and a well organized competition. We received huge acclamation from the participant teams and our professors as well.
The participant teams were brilliant and creative. “We have learned to work in a team”, a participant said. “This event has made us discover the creative part of us”, “I love marketing!” said few others.
Students expressed sincere thanks and gratitude to
Prof. Shashikant Patil, Associate Professor and Head of Electronics and Telecommunication Engineering Department, Prof Amar Khalore, Prof Ravindra Bhat, Prof Sachin sonawane for unconditional support and guidance throughout.
All in all, It was a huge learning experience for us, managing this event.
Team members-
Divyani Sarjekar
Aayushi Punmiya
Poonam Mundhada