Fashion Week newcomer, Giovvanna Randall, draws inspiration from nature and emotional life events.
"I imagined a party among fireflies and birch trees in the dark. And then I thought about weddings and funerals and people coming together. In both events, people are laughing and crying," says designer, Randall.
Well, who wouldn't shed tears of joy after a look at her pretty collection of lace, silk organza and sheer detailed clothes? The line is also a nod to the 60s . The tailoring is classic with long, straight gowns, pencil skirts and for spring weather--shorts.
Then there's the side show … ponytails draped over one shoulder.
"The collection is built upon one thing ends and a new thing begins. So we are pulling the hair into a smooth, textured side ponytail," says James Pecis, hairstylist.
It's a look that can go from the runway to real life if you take note of this secret backstage styling tip: "The key product for the show today is the Phytovolume Actif. It's been one my favorite go-tos because you can layer it on and it's not gonna flake on you," adds Pecis.
The up and coming designer, whose store is in the meatpacking district, attracted several actresses to the front of house.
"I'm here to support Giovanna! She has hit a really incredible mark. That's a very hard balance to find. It's like girly and feminine but it still has an edge and a texture and it's still grounded in something real. She's really not afraid to do something risky which I think is awesome," says actress Zosia Mamet.
Actress Natasha Lyonne added:
"Fashion Week. Very important. I'm into the whole scene. Very ladylike."
The closing scene of models flitting and fluttering about like fireflies is apropos. This designer debut has buzz indeed.
"I imagined a party among fireflies and birch trees in the dark. And then I thought about weddings and funerals and people coming together. In both events, people are laughing and crying," says designer, Randall.
Well, who wouldn't shed tears of joy after a look at her pretty collection of lace, silk organza and sheer detailed clothes? The line is also a nod to the 60s . The tailoring is classic with long, straight gowns, pencil skirts and for spring weather--shorts.
Then there's the side show … ponytails draped over one shoulder.
"The collection is built upon one thing ends and a new thing begins. So we are pulling the hair into a smooth, textured side ponytail," says James Pecis, hairstylist.
It's a look that can go from the runway to real life if you take note of this secret backstage styling tip: "The key product for the show today is the Phytovolume Actif. It's been one my favorite go-tos because you can layer it on and it's not gonna flake on you," adds Pecis.
The up and coming designer, whose store is in the meatpacking district, attracted several actresses to the front of house.
"I'm here to support Giovanna! She has hit a really incredible mark. That's a very hard balance to find. It's like girly and feminine but it still has an edge and a texture and it's still grounded in something real. She's really not afraid to do something risky which I think is awesome," says actress Zosia Mamet.
Actress Natasha Lyonne added:
"Fashion Week. Very important. I'm into the whole scene. Very ladylike."
The closing scene of models flitting and fluttering about like fireflies is apropos. This designer debut has buzz indeed.